Horror Paper

In Japan, the author of horror film The Ring, Koji Suzuki, is marketing a nine chapter novella aptly named "Drop" which is embossed on toilet paper.

The novella which, according to the manufacturer Hayashi Paper, can be read in just a few minutes, is set in a public restroom. "Drop" takes up about three feet (90 centimeters) of a roll.

The company promotes the toilet paper, which will sell for 210 yen ($2.20) a roll, as "a horror experience in the toilet." Toilets in Japan were traditionally tucked away in a dark corner of the house due to religious beliefs. Parents would tease children that a hairy hand might pull them down into the dark pool below.

And there you have it peeps.