Setting The Story Straight On The Merrill Bonus Rage Earlier this afternoon, CNBC’s Charlie Gasparino reported that some guy in Merrill Lynch’s fixed income research group had “inappropriately relieved” himself in protest of the downsizing of his bonus. Merrill has officially explained that this was simply an unfortunate accident, and then the bank turned red and scurried to the other side of the room. We’ve been digging into this story because the way it’s told by the delicate souls at CNBC, it’s way to vague. What worse, the vagueness is giving rise to rumors that are totally untrue. It's fast becoming the Wall Street equivalent of an urban legends. Here’s what didn’t happen: a guy did not urinate on his desk because he was “pissed off.” The real story is so much worse. In the first place, it wasn’t piss. It was shit. DealBreaker can confirm this much. After that the details get a bit fuzzy. The way we first heard it is that a guy took a dump in the rest room, stomped in it, and then dragged it all over the place by walking around with it on his shoes. Merrill’s story is that there was “an unfortunate accident” in one of the stalls—which we take to mean that some guy smeared his shit all over the bathroom because how the Hell could you miss the toilet—and that another person inadvertently stepped in it and tracked it all over. So now you know.
Charmin Restrooms Tuesday night, whilst wandering the now sanitized-to-Disney-proportions streets of Times Square in New York City, I was accosted by a dancing toilet. No, I was not doing anything illicit. There was an actual dancing toilet taking pictures with passersby and inviting me into a building to use one of Charmin’s remarkably clean restrooms opened just for the holidays in Times Square. I had seen the story of this attraction in “traditional” media coverage some weeks ago - they even hired ex-SNLer Molly Shannon to add her B-list star power to the clean potty project. What I found was far more remarkable than the summary I had seen. The experience P&G has created educates about product differentiation, creates an emotional brand connection, and exposes the user to a host of ancillary brands (Puffs with Vicks to calm your nose, Bounty paper towels, Kohler toilets, etc.) It’s set up like a theme ride experience - you take escalators up and weave though a roped off lines and everyone you meet is wearing Charmin gear and SO CHEERY. They have both Extra Strong & Extra Soft paper in the stall and ask you to vote for your favorite when you get out. Then you can jump on one of a number dioramas with the Charmin bear and take your picture. You can even get on stage and do the Charmin dance with friends or sit down and take a load off by a fireplace. Click here for a YouTube video of the full experience. Earlier this week, the New York Times mentioned the Charmin project in a roundup article about Times Square as a magnet for experimental marketing. P&G has gotten 2 major waves of lift from the Charmin restrooms. In addition to all the individual experiences they create for anyone going in person, they had over 100 traditional media stories pickup the project and now are seeing a second wave of social media. Because this is so remarkable and designed with so many photo ops, when you type “Charmin” into Flickr, you get more than 1200 uploads. That YouTube video I linked to above has been seen more than 1300 times! Not bad at all for toilet paper... Charmin’s Lesson on Being Photogenic
“More and more people are regulating their digestion with functional foods like yoghurt or cereals. Dulcolax needs to point out that they are the market leader in this realm. With millions of successfully treated patients in Germany. The tone of voice had to be self confident, but more popular and entertaining than pharmaceutical. We set up the Dulcolax Toilet Roll in front of selected pharmacies in North Rhine Westphalia (Germany). Directly at the point of purchase, to create buzz.” Dulcolax Laxative