The Japanese toilet Institute – Yes, it is really exist – has started a new campaign for Japanese on how to use the toilets. The campaign is called “Let’s love the toilet”.
Toilet noises can be embarrassing, but what's a shy girl to do besides repeatedly flushing in situ? Japan's answer is the Otohime (pronounced "oto-hee-may"), also known as the "Sound Princess" - an electronic "flush" that saves face as well as water.
Japanese women can be exceedingly modest when it comes to the characteristic sounds of nature's call, regardless of the fact that they are either alone in their home's bathroom or among their own kind in a more public washroom setting. More at Otohime Saves Face by Sounding Like a Flush